Discover and book local businesses through short-form video.
Discover and book local businesses through short-form video.
Discover and book local businesses through short-form video.
End-to-end Experience Design
End-to-end Experience Design
04
04
Overview
Overview
Beebz is a mobile app that helps users discover, book, and earn from local restaurants using short video content instead of static menus.
The platform connects diners, creators, and restaurants by letting people see food in context before deciding, while giving restaurants a new channel for discovery and growth.
The product launched publicly, supporting restaurant discovery, reservations, creator earnings, and visual menu browsing.
Beebz is a mobile app that helps users discover, book, and earn from local restaurants using short video content instead of static menus.
The platform connects diners, creators, and restaurants by letting people see food in context before deciding, while giving restaurants a new channel for discovery and growth.
The product launched publicly, supporting restaurant discovery, reservations, creator earnings, and visual menu browsing.
Duration:
Duration:
10–12 weeks
10–12 weeks
Role:
Role:
Product Designer
Product Designer
Platforms:
Platforms:
iOS & Android (Mobile), Web (Business Dashboard)
iOS & Android (Mobile), Web (Business Dashboard)
Focus Areas:
Focus Areas:
Local discovery · Marketplace design · Video-first UX · Multi-sided platform
Local discovery · Marketplace design · Video-first UX · Multi-sided platform
A video-first marketplace connecting local restaurants, creators, and consumers through authentic discovery.
A video-first marketplace connecting local restaurants, creators, and consumers through authentic discovery.
Context &
Problem
Context & Problem
Context & Problem
Restaurant discovery relies heavily on text menus and staged photos that rarely reflect the real dining experience. Users struggle to know what food actually looks like before ordering, while restaurants find it difficult to stand out in crowded marketplaces.
At the same time, content creators were already filming food experiences on social platforms, but those videos were disconnected from real booking or ordering outcomes.
Beebz needed to bridge this gap by combining authentic video content with real actions like booking, ordering, and earning, without overwhelming users or restaurants.
Restaurant discovery relies heavily on text menus and staged photos that rarely reflect the real dining experience. Users struggle to know what food actually looks like before ordering, while restaurants find it difficult to stand out in crowded marketplaces.
At the same time, content creators were already filming food experiences on social platforms, but those videos were disconnected from real booking or ordering outcomes.
Beebz needed to bridge this gap by combining authentic video content with real actions like booking, ordering, and earning, without overwhelming users or restaurants.
There was no single platform designed to connect discovery → decision → transaction in one continuous experience.
There was no single platform designed to connect discovery → decision → transaction in one continuous experience.
Screens illustrating fragmented discovery and unclear paths from inspiration to action.
Screens illustrating fragmented discovery and unclear paths from inspiration to action.
MY ROLE &
CONSTRAINTS
MY ROLE & CONSTRAINTS
MY ROLE & CONSTRAINTS
I worked as the Product Designer responsible for end to end experience design across discovery, booking, creator earnings, and restaurant interaction flows.
Key constraints included balancing three different user groups, diners, creators, and restaurants, while keeping the experience simple and intuitive. The product also needed to support real payments, payouts, and location based discovery from the start.
The app had to ship quickly, support iOS and Android, and feel familiar enough for first time users without extensive onboarding.
upting discovery.
These constraints informed a design approach that prioritized clarity, progressive disclosure, and predictable user flows over feature density.
These constraints informed a design approach that prioritized clarity, progressive disclosure, and predictable user flows over feature density.
I worked as the Product Designer responsible for end to end experience design across discovery, booking, creator earnings, and restaurant interaction flows.
Key constraints included balancing three different user groups, diners, creators, and restaurants, while keeping the experience simple and intuitive. The product also needed to support real payments, payouts, and location based discovery from the start.
The app had to ship quickly, support iOS and Android, and feel familiar enough for first time users without extensive onboarding.
upting discovery.
I worked as the Product Designer responsible for end to end experience design across discovery, booking, creator earnings, and restaurant interaction flows.
Key constraints included balancing three different user groups, diners, creators, and restaurants, while keeping the experience simple and intuitive. The product also needed to support real payments, payouts, and location based discovery from the start.
The app had to ship quickly, support iOS and Android, and feel familiar enough for first time users without extensive onboarding.
upting discovery.
DISCOVERY &
KEY INSIGHTS
DISCOVERY & KEY INSIGHTS
DISCOVERY & KEY INSIGHTS
To understand where Beebz was creating value and where users hesitated, I reviewed early concepts, audited flows across consumers, creators, and restaurants, and evaluated how users moved from discovery to action.
The focus was on identifying moments of friction, uncertainty, or drop-off across discovery, decision-making, and marketplace participation, especially in a content-first environment.
Research & Inputs
Inputs included:
Flow audits across discovery, recommendation, and ordering
Marketplace walkthroughs (consumer, creator, restaurant)
Competitive analysis of video-first discovery platforms
Early stakeholder and concept feedback
To understand where Beebz was creating value and where users hesitated, I reviewed early concepts, audited flows across consumers, creators, and restaurants, and evaluated how users moved from discovery to action.
The focus was on identifying moments of friction, uncertainty, or drop-off across discovery, decision-making, and marketplace participation, especially in a content-first environment.
Research & Inputs
Inputs included:
Flow audits across discovery, recommendation, and ordering
Marketplace walkthroughs (consumer, creator, restaurant)
Competitive analysis of video-first discovery platforms
Early stakeholder and concept feedback
Screens reviewed during discovery, focusing on first-time discovery, recommendation, and decision moments.
Screens reviewed during discovery, focusing on first-time discovery, recommendation, and decision moments.
Key Insights
Insight 1: Discovery Was Engaging, Direction Was Not Always Clear
What we observed:
Users were drawn into the video feed, but often lacked immediate clarity on what action to take next whether to explore more, save, book, or order.
Why it mattered:
Without clear next steps, engagement risked becoming passive browsing rather than meaningful conversion.
Insight 1: Discovery Was Engaging, Direction Was Not Always Clear
What we observed:
Users were drawn into the video feed, but often lacked immediate clarity on what action to take next whether to explore more, save, book, or order.
Why it mattered:
Without clear next steps, engagement risked becoming passive browsing rather than meaningful conversion.
High engagement, low directional clarity
High engagement, low directional clarity
High engagement, low directional clarity
High engagement, low directional clarity
Insight 2: Decision Friction Increased at the Moment of Commitment
What we observed:
When users transitioned from discovery into menus, item details, or bookings, the experience shifted abruptly from exploratory to transactional.
Why it mattered:
The sudden change in context increased cognitive load and slowed decisions especially for first-time users.
Insight 2: Decision Friction Increased at the Moment of Commitment
What we observed:
When users transitioned from discovery into menus, item details, or bookings, the experience shifted abruptly from exploratory to transactional.
Why it mattered:
The sudden change in context increased cognitive load and slowed decisions especially for first-time users.
The experience changed tone before users felt ready.
The experience changed tone before users felt ready.
Insight 3: Marketplace Value Was Fragmented Across User Types
What we observed:
Consumers, creators, and restaurants each experienced Beebz through isolated touchpoints, making the overall marketplace value less visible as a connected system.
Why it mattered:
Users could not easily understand how creators earned, how restaurants benefited, or how content powered the ecosystem.
Insight 3: Marketplace Value Was Fragmented Across User Types
What we observed:
Consumers, creators, and restaurants each experienced Beebz through isolated touchpoints, making the overall marketplace value less visible as a connected system.
Why it mattered:
Users could not easily understand how creators earned, how restaurants benefited, or how content powered the ecosystem.
Value existed but wasn’t yet visible as a system.
Value existed but wasn’t yet visible as a system.
These insights informed a design approach centered on clarity, continuity, and predictable progression from discovery to action, and from individual flows to a cohesive marketplace experience.
These insights informed a design approach centered on clarity, continuity, and predictable progression from discovery to action, and from individual flows to a cohesive marketplace experience.
Design
Approach
Design Approach
Design Approach
The design focused on clarity, speed, and confidence.
Video was treated as the primary interface, with supporting actions like booking, saving, and ordering kept close but unobtrusive. Navigation was simplified to reduce friction between browsing and action.
Design decisions prioritized mobile first patterns, fast content scanning, and visual consistency across diner and creator experiences. UI elements were intentionally restrained to keep attention on the content itself.
Design principles derived from discovery and marketplace research.
The design focused on clarity, speed, and confidence.
Video was treated as the primary interface, with supporting actions like booking, saving, and ordering kept close but unobtrusive. Navigation was simplified to reduce friction between browsing and action.
Design decisions prioritized mobile first patterns, fast content scanning, and visual consistency across diner and creator experiences. UI elements were intentionally restrained to keep attention on the content itself.
The design focused on clarity, speed, and confidence.
Video was treated as the primary interface, with supporting actions like booking, saving, and ordering kept close but unobtrusive. Navigation was simplified to reduce friction between browsing and action.
Design decisions prioritized mobile first patterns, fast content scanning, and visual consistency across diner and creator experiences. UI elements were intentionally restrained to keep attention on the content itself.
KEY User Flow
KEY User Flow
Based on discovery insights and design principles, I focused on a small set of high-impact flows that drive discovery, conversion, and trust across the marketplace.
Based on discovery insights and design principles, I focused on a small set of high-impact flows that drive discovery, conversion, and trust across the marketplace.
Consumer Flow
People start with short clips, then save, check details, and book in a few taps.
Creator Flow
Creators upload once, follow clear requirements, and track earnings without guessing.
Business Dashboard
A simple back office for onboarding, content review, payouts, and subscriptions in one place.
Results / Evidence
Beebz is live on the iOS App Store, with a product experience built around two realities: people decide fast, and creators need clarity to earn consistently.
What shipped in the experience
Video first discovery that routes straight into menu viewing and booking
Structured item choices that reduce confusion during customization
A clear earnings view with balances and withdrawal actions
A profile hub that keeps core actions easy to find
What I would measure next
• Feed to menu view rate
• Menu view to booking start
• Drop off during item customization
• Booking completion rate
• Repeat bookings within 30 days
• Creator withdrawal completion time and payout issues
Results / Evidence
Results / Evidence
Beebz is live on the iOS App Store, with a product experience built around two realities: people decide fast, and creators need clarity to earn consistently.
What shipped in the experience
Video first discovery that routes straight into menu viewing and booking
Structured item choices that reduce confusion during customization
A clear earnings view with balances and withdrawal actions
A profile hub that keeps core actions easy to find
What I would measure next
• Feed to menu view rate
• Menu view to booking start
• Drop off during item customization
• Booking completion rate
• Repeat bookings within 30 days
• Creator withdrawal completion time and payout issues
Beebz is live on the iOS App Store, with a product experience built around two realities: people decide fast, and creators need clarity to earn consistently.
What shipped in the experience
Video first discovery that routes straight into menu viewing and booking
Structured item choices that reduce confusion during customization
A clear earnings view with balances and withdrawal actions
A profile hub that keeps core actions easy to find
What I would measure next
• Feed to menu view rate
• Menu view to booking start
• Drop off during item customization
• Booking completion rate
• Repeat bookings within 30 days
• Creator withdrawal completion time and payout issues
OUTCOME
& LEARNINGS
OUTCOME & LEARNINGS
OUTCOME & LEARNINGS
Beebz successfully launched as a live product on both iOS and Android, supporting real users, creators, and restaurants.
The video first approach increased user confidence in dining decisions and created a clearer value exchange between content and action.
Key learnings included the importance of reducing steps between inspiration and booking, and designing monetization in a way that feels integrated rather than promotional.
The project reinforced the value of aligning visual discovery with real world outcomes.
Beebz successfully launched as a live product on both iOS and Android, supporting real users, creators, and restaurants.
The video first approach increased user confidence in dining decisions and created a clearer value exchange between content and action.
Key learnings included the importance of reducing steps between inspiration and booking, and designing monetization in a way that feels integrated rather than promotional.
The project reinforced the value of aligning visual discovery with real world outcomes.
Product Designer · Systems & Marketplace Design
Phone: +234 805 131 3516
Email: israel.adeleke@outlook.com
